I love INSTEAD, but worry about being locked in to the number Nine. What if new strategies emerge in the future?
Me too. It's short and memorable. It also denotes hopefulness and a better tomorrow. I initially suggested "nine" to make this seem manageable, but certainly planned to work more evidence based information into our message, That said, we needn't stick with "nine". How about "new" or "novel": Incorporating New Strategies To End Alzheimer's. My original tagline was I.N.S.T.E.A.D: Act now for a BetterTomorrow. We can probably do better...
Both of those "projects" generally target people over the age of 50, so if the goal is to recruit people at a young age who have discovered their genetic risk, or worry about their family's risk (and the health of their parents) , then these competing names may be less relevant.
To clarify, the ultimate goal is to target EVERY everyone in an age appropriate manner. We may initially have to prioritize our focus, but we hope to encourage a cognitive check-up (or "check-in") at every medical wellness check-up or physical exam and as a part of the educational curriculum. Huge thanks to all for sharing your thoughts. Keep your ideas coming!